About Us

Our Story

Label Society was born out of nostalgia and the desire to reimagine it for today.  Clothes that transcend seasons, trends, and occasions. Pieces that make you feel put-together without trying too hard. It’s mindful tailoring for the modern muse.

Label Society is a dialogue between past and future, a world where vintage craftsmanship meets modern sensibility and reimagines them for the woman who moves through the city with purpose.

Our Founders

Label Society was founded by Aastika Marwaha and Geetanjali Singh, two people bound by a shared love for the in-between, where vintage charm meets contemporary clarity. Their design language is rooted in minimalism, intentionality, and emotion. The duo believes in creating elevated staples — pieces that feel effortless yet refined, for women who live life on the move.

Every garment is thoughtfully crafted and produced locally in Mumbai, with a deep respect for craftsmanship and community. Years of curating vintage have shaped our eye for detail, and every piece reflects that enduring affection for stories told through fabric.

Our love for upcycling runs parallel to our belief in longevity — giving vintage textiles and inspirations new life through modern tailoring. Because to us, fashion isn’t fleeting — it’s a feeling that connects past to future.

The Society Woman

She’s the city girl, grounded yet constantly evolving. She finds beauty in motion, art in simplicity, and confidence in knowing who she is. Her wardrobe mirrors her life, versatile, expressive, and quietly bold. She wears her clothes the way she wears her stories — with ease. This is her uniform — her story told in silhouettes.